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The Power of Branding

brand (brand), n 1. A name, term, symbol, design, or combination of these elements that is intended to identify the goods or services of a seller and differentiate them from their competitors.

Branding is a powerful message that speaks to who we are, what we want and who we want to be. Brands humanize the product or service and give it a personality all its own.

Take a moment to take our "Pop" quiz and test your branding knowledge.
(Answers appear at the bottom of this page).

Can you identify the company?

Can you identify the company or product by their tag line?

  1. Don't Leave Home Without It
  2. Plop, Plop, Fizz, Fizz
  3. M'm! M'm! Good!
  4. Takes a Licking and Keeps on Ticking
  5. How Do You Spell Relief?
  6. Just Do It!
  7. A Different Kind of Company. A Different Kind of Car.
  8. Good to the Last Drop
  9. They're G-r-r-reat!
  10. We Bring Good Things to LIfe


How did you do? The answers appear below.

Icons:
1. Johnson & Johnson 2. IBM 3. Holiday inn 4. Lego 5. Xerox
6. Goodyear 7. CNN 8. Sears 9. Quaker Oats 10. Ball

Tag Lines:
1. American Express 2. Alka Seltzer 3. Campbells Soup 4. Timex 5. Rolaids
6. Nike 7. Saturn 8. Maxwell House 9. Frosted Flakes 10. General Electric

Ion Design Group - 207.775.7110




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